SnoreYawnWarn hashtag campaign

SnoreYawnWarn means:

• SNORE– Don’t trivialise snoring – it’s not a joke

• YAWN– Are you sleepy when you should be awake?

• WARN – Snoring and sleepiness when you should be alert are warning signs of sleep apnoea / apnea

Why?

Snoring is routinely dismissed as a joke, when it’s anything but for:

• the partner who struggles with sleep loss and arguments

• the snorer who may have life-threatening sleep apnoea / apnea

• all of us – when someone with undiagnosed sleep apnoea falls asleep while working in a vigilance critical role

🢥 STOP the exploitation. Stop profiting from people’s misery.

🢥 STOP encouraging self-diagnosis.

🢥 STOP selling rubbish with no evidence of effect other than placebo.

😴 Snoring may be a symptom of obstructive sleep apnoea / apnea – a life threatening condition. The consequences of snoring and untreated sleep apnoea / apnea are so many and wide-spread, you should have plenty to talk about! This is your opportunity to ‘Bang the metaphorical drum‘.

How?

3 things you can do NOW:

👉 USE THE HASHTAG: #SnoreYawnWarn in your own posts, about anything relating to snoring and sleep apnoea / apnea. 👉 COMMENT meaningfully: On posts you see using #SnoreYawnWarn 👉 DONATE: Sponsor the BSPSS if you can.

Images to download:

Right click > Save image as… > Add the image to your post Don’t forget the hashtag! #SnoreYawnWarn

When?

Whenever you post about snoring and sleep apnea / apnoea on any and all avenues, both on and offline use the hashtag: #SnoreYawnWarn (use the capital letters on the S, Y and W to make it more readable).

What’s a hashtag?

Hashtags # are useful to connect topics into themes. Use them where you search on a social media platform by entering the # symbol and your topic. Like this: #SnoreYawnWarn You’ll see all the posts that include this hashtag in your results.

Who’s behind this campaign?

Adrian Zacher, CEO of the British Society of Pharmacy Sleep Services. Learn more about our mission to bring sleep expertise to a community pharmacy in a High Street near you. The BSPSS is Charitable Incorporated Organisation.