Darling, Sorry but I’d love a good night’s sleep…

Written by Adrian Zacher

CEO and Founder of the BSPSS.

February 14, 2024

Valentines day. And night?

It’s the 14th of February and lovers everywhere are hoping to celebrate Valentine’s Day – and perhaps the night together…

Snorers however may be worried about moving their new relationship (or their existing one) to the next stage.

But seriously will a dozen red roses, a Valentine’s card and a box of chocolates suffice?

Doesn’t that strike you as predictable? (yawn)

Not particularly innovative? Even perhaps, dare I say, a little boring?

So why not, this Valentine’s Day, give your Valentine the gift of a good night’s sleep?

Read on for how:

Now, the sleep issue you’re struggling with might be because you snore, as I touched on above. And you routinely keep them awake…. or dread that should things progress, you would.

Killing any chance of a beautiful relationship…

Imagine how wonderful it would be to wake up in the morning, feel rested and open your eyes to see your Valentine smiling at you, because you didn’t snore…

Or perhaps their juggling act of trying to balance the stress of modern-day life, keeping a roof over their head, putting food on the table and the bills paid; all seem to justify self-medicating with alcohol every night, and correspondingly caffeine in the morning.

Recognise the picture?

Are they in a rut? Can’t see the wood for the trees? Feel like a hamster on a wheel?

When was the last time you went for a walk together? Did something other than crash out and binge on the latest drama on Netflix?

Picture yourselves waking up and feeling ready for the new day, feeling alert and refreshed. Because you both had enough good quality rest. Can they even remember what it feels like to be alert without the jolt of caffeine?

Ask them.

If you struggle with your sleep or your Valentine does, then you’re not alone.

Far from it!


Insomnia is awful. And lots of us struggle with it.

I mean lots.

Depending on the criteria used perhaps 1 in 4 adults experience difficulty getting to sleep, staying asleep or waking up too early.

Sadly, insomnia and mental health issues frequently coexist. While its perhaps a bit “chicken and egg” as to which came first, either way improving sleep improves the ability to function.

Sleep helps us “get a grip”.

To think. And not experience the dread of fatigue in the afternoon and then fear going to bed and staring at the wall.



No. Praying sleep will come. 

Snoring… men might try to laugh it off, while women NEVER snore…. most unladylike!

Let’s move past other peoples’ perceptions of snoring and think: 

Snoring is the sound made by someone whose airway is vibrating. Snoring may be a symptom of Obstructive Sleep Apnoea. (When the individual’s airway repeatedly narrows or collapses throughout the night).

Help for your sleep-challenged Valentine is at hand!

And it’s real – not a gimmick or quick-fix exploitative ‘cure all‘.


🎁 Valentine's Gifts:

How to get help?


🎁 Defeating insomnia takes time. It relies upon learning. And then changing how you think and behave with regard to your sleep.

🎁 Popping a pill may be appealing but be careful. While today there are new medicines that should not make you dependent upon them, you are relying on your GP knowing about them.

If Podcasts are your ‘thing’ try this: https://www.royalsurrey.nhs.uk/saygoodnight/ 


🎁 Help for snoring and drowsiness issues is available now. In fact, you can consult a sleep-trained pharmacist online for a minimal fee.

🎁 We’d urge you to value your sleep and that of your Valentine.

🎁 Consult your GP or find a sleep-trained pharmacist:

And the takeaway message is:

Don’t trivialise sleep!

SLEEP, exercise and food. In that order.

These are the essentials for health, wealth and happiness!

Lets wrap this up below:


Let’s summarise:


  • First-line therapy is Cognitive Behavioural Therapy – not a sedating antihistamine

Sleep apnoea (a sign of which may be snoring):

  • 80% of sleep apnoea patients are undiagnosed, and shamefully this number hasn’t changed for 30 years

Hope you enjoyed this post. Subscribe below for more of the same!

And remember a sleep-trained pharmacist can help you and your Valentine get the sleep you both deserve:

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